Effective Date: 1^st April 2025

At Studio Move Pilates (“we”, “our”, “us”), we are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our studio, website, or use our services.

1. Information We Collect

We may collect:

• Personal Information: Name, email address, phone number, emergency contact, and any relevant health information to ensure safe participation in classes.
• Payment Information: When purchasing classes, memberships, or merchandise.
• Usage Information: Interactions with our booking system (Bookwhen) or communications (e.g., emails, newsletters).

2. How We Use Your Information

We use your information based on the following legal bases:

• Contract: To provide you with classes and services you have requested.
• Legitimate Interests: To manage our business operations, such as scheduling and customer communications.
• Consent: For marketing communications (you can withdraw consent at any time).
• Legal Obligation: To comply with any legal requirements (e.g., health and safety regulations).

3. Sharing of Information

We may share your data with trusted third parties only when necessary:

• Bookwhen: Our booking system provider, who processes bookings securely on our behalf (you can view their Privacy Policy here).
• Payment Providers: To process transactions securely.
• Legal Authorities: If required by law.

All third parties are required to handle your data in accordance with applicable privacy laws.

4. Data Protection and Storage

We take security seriously. Your data is protected by secure systems, access controls, and encryption where appropriate. We only retain your data for as long as necessary for the purposes stated above.

5. Your Rights

Under UK GDPR, you have the right to:

• Access your personal information
• Correct inaccurate information
• Request deletion (“the right to be forgotten”)
• Object to or restrict processing
• Withdraw consent for marketing
• Lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data rights have been breached

To exercise your rights, please contact us at info@studiomove.uk.

6. Marketing Communications

If you have opted in, we may send occasional emails about class updates, offers, or events. You can unsubscribe at any time by clicking the link in our emails or contacting us directly.

7. Changes to This Policy

We may update this Privacy Policy from time to time. Any significant changes will be communicated via email or in-studio notices.

8. Contact Us

If you have any questions or concerns about how we handle your data, please contact:

Studio Move
Email: info@studiomove.uk